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Demolition filed for Normandy Plaza as developers seek a taller North Beach condo

Applications would take down the condemned 1936 hotel at 6979 Collins Ave. for a planned 17-story condo, and new filings ask the city to allow more height and floor area.

Postcard illustration of the Normandy Plaza Hotel, a four-story Art Deco building with its name on the side, palm trees and the beach behind it
File photo: The Normandy Plaza Hotel, 6979 Collins Ave., on a 1939 postcard. The hotel has been closed since it was deemed unsafe in 2018, according to Florida YIMBY. Photo: Curt Teich & Co. postcard, via Wikimedia Commons / Public domain (published without copyright notice), via Wikimedia Commons

The owners of two oceanfront hotels at 71st Street and Collins Avenue have applied to demolish the condemned Normandy Plaza Hotel, and they have asked the city to consider letting them build bigger than now allowed, city records show.

An application filed Sept. 24 seeks a permit for the total demolition of the four-story hotel at 6979 Collins Ave., including its slabs and foundations. Two more filed Oct. 26 and Oct. 29 cover the hotel next door at 6985 Collins Ave.: taking down some walls, filling in its pool and building a ramp so equipment can reach the Normandy Plaza. All three were listed as applied for, not issued, on Wednesday.

A condo already approved

The Normandy Plaza, built in 1936 with 63 rooms according to the Miami-Dade Property Appraiser, has been closed since it was deemed unsafe in 2018, Florida YIMBY reported. The Property Appraiser lists both hotels under KT Collins Ave LLC. Commercial Observer reported in January that the Kolter Group and BH Group bought the Normandy Plaza for $26 million, after paying $24 million for the neighboring Crystal Beach Suites in 2023, and plan a 17-story, 37-unit condo designed by Kobi Karp.

The city’s Historic Preservation Board approved a new multifamily building on the site in a case filed in March 2025, the city’s records show.

Asking for more

In October, the applicant went back to the city. Filings from Oct. 8 through Oct. 20 ask for Planning Board meetings to discuss a “proposed FAR and height increase,” and for amendments to the city’s comprehensive plan and its land development regulations, along with a traffic study. A companion request seeks changes to the Resiliency Code, the city’s zoning code. Floor area ratio, or FAR, caps how much building can go on a lot.

The filings don’t say how much taller or bigger the developers want to go. All were listed as under review, and none appeared on city board agendas for the next six weeks.

The Casablanca, about seven blocks south at 6345 Collins Ave., filed similar requests the same month (see story).

Sources

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